Casino Marketing & Technology Conference Agenda He is now the Global President of Caesars Entertainment. If that is not interesting enough, Tom was also one of Dennis Conrad’s first managers and mentors in the gaming industry and Dennis has the honor of interviewing Tom in this Signature Session of the Casino Marketing and Technology Conference. Perception matters: Marketing experts advise casinos to Jul 24, 2018 · Meczka Marketing Research Consulting President Michael Meczka said players want “escapism” and their definition of that is to spend more time in the casino on the devices. Casinos will get the money from players if they let them play longer. “I recommend they better understand their player’s expectations in the casino,” Meczka said. Egghart Consulting
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